Areas of Expertise

---

We provide strategic support you can rely on that is grounded in a confident understanding and evaluation of consumer, competitive and market dynamics.

Whether in combination with custom research or as a stand-alone project, we guide or support marketing and business strategy development, including market valuation & assessments for new product development or private equity acquisitions.

A deep understanding of target consumers, business customers, stakeholders, partners and competitors is paramount to business success.

 We create custom qualitative and quantitative consumer research solutions including usage & attitude, segmentation, concept testing and pricing studies as well as brand health and KPI measurement tracking for both consumers and business to business customers.

Building and retaining customer loyalty is critical in today’s everchanging business environment.

Whether you have a current program or need to create something new to deepen customer relationships, we can help you. We specialize in loyalty program design and optimization to drive accretive business value and deepen engagement while creating wins for both the business and the customer.

Available on a project or contract basis to provide gap fill or consultative support for a variety of consumer marketing initiatives including brand positioning, product marketing, research & insights, loyalty strategy, competitive assessments, annual plan development and campaign optimization, team coaching, insights optimization and resource / research evaluation.