Greg Ambrose, Founder & Principal
With 25+ years experience in marketing, research and loyalty, Greg is passionate about solving business challenges by translating findings to insights, and connecting those to strategy.
Over his career, Greg has had the privilege to work with many iconic Canadian and global brands across diverse industries including CPG, Financial Services, Food Service & Hospitality, Entertainment and Retail.
Greg has held senior roles at Cineplex, Scene+ and Jackman Reinvents, and research and strategy positions at Tim Hortons, Coca-Cola, Indigo and Northstar Research Partners. As a consultant, Greg has worked with many leading or disruptive brands including Empire Brands, Medcan, Caesar’s Entertainment, Momentum Financial Group, Actual Pet Foods and JSX.
Greg’s experience as both a client and agency partner enables him to bring a unique perspective to every project. His passion is in uncovering, discerning and communicating what’s important (and what's not), enabling clients to see understand both the forest and the trees, along with the seedlings of the future.
Always up for adventure, Greg can be found brushing up on his Spanish and French while adding to his country and airport lists. He enjoys red wine, blue cheese and yellow submarines.